Branding and App Design for Clothing Brand

Client

Voung

Services

UI/UX Design

Industry

E-Commerce

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The Brief

Voung is a clothing brand that provides elegant and comfortable apparel and accessories. Their primary goal is to provide high-quality, attractive apparel and trendy accessories that allow people to be their best selves while remaining comfortable. MindInventory designed the Voung app's UI/UX, guaranteeing a seamless and engaging user experience for users looking to explore their clothes and accessory options.

The Challenge

There are already tons of clothing brand apps in the market. Crafting a unified and appealing design strategy necessitated careful consideration of color palettes, typography, and general aesthetics to convey Voung's commitment to elegance and comfort while standing out from the competition.

The Solution

Through MindInventory's innovative design solutions, Voung experienced a surge in brand recognition and user engagement, solidifying its position as a trailblazer in the fashion industry. MindInventory's user-centric approach ensured that Voung's digital platforms provided an agile and immersive experience, allowing consumers to navigate the brand's excellent collection easily.

Visual Storytelling

MindInventory created captivating design elements that communicated Voung's brand identity and values, focusing on visual storytelling. From color schemes to typography, every component of the UI/UX design was carefully chosen to elicit emotions and connect with the audience, resulting in a memorable and immersive experience. By selecting captivating colors, harmonious tones, and modern fonts like Azonix Regular and SF UI Text, Mindinventory did the design and UX part to help the brand stand out for all the right reasons.

Interactive Product Visualization

MindInventory added interactive product visualization features to Voung's app, allowing users to explore apparel and accessories in depth. Users could explore products in greater detail with features such as zoom-in capabilities, 360-degree views, and interactive galleries, increasing their purchasing confidence and overall brand satisfaction.

Mobile First Design

Recognizing the significance of mobile browsing, MindInventory used a responsive and mobile-first design approach for Voung. From smartphones to tablets, the interface adjusts fluidly to all screen sizes and devices, ensuring a consistent and optimized experience for customers on the go.

Streamlined Navigation

MindInventory emphasized simple navigation and accessibility to ensure consumers could easily browse Voung's collection and discover new offerings. By streamlining the architecture and structure of the digital platforms, we reduced friction points and increased usability, allowing consumers to locate what they're searching for quickly and without difficulty.

The Impact

Within the first quarter post-implementation, Voung witnessed a 50% surge in daily active users, indicating heightened user interest and interaction with the app's features and content. Of Course, credit goes to Voung’s premium collection as well. The implementation of customized suggestions resulted in a 25% increase in average order values and a 30% increase in repeat purchases, proving a greater level of customer engagement and loyalty.

50%

Increase in daily active users

25%

Increase in average order value

30%

Increase in repeat purchases