How MindInventory Assisted Rosita in Increasing Longevity of Senior Citizens

Rosita

The Brief

  • Rosita is a mobile application designed to help senior citizens stay fit and maintain their daily exercise routine. It acts as a comprehensive platform for users, providing fitness guidance, workout routines, and progress tracking. The app aims to make exercise accessible to everyone regardless of their fitness level, location, or financial constraints.
Instructions
App Screen

The Challenge

  • Rosita app required integration with various features, backend system, front-end design, and APIs. We were supposed to combine the various parts and develop a responsive and feature-rich mobile app. Moreover, it had many functions and needed navigation pathways for better accessibility.
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The Solution

  • To overcome these challenges and ensure a seamless development process, MindInventory team implemented the following solutions:

Mobile App Development

Our team created a robust, scalable, and feature-rich mobile app using the open-source software development kit Flutter, Tensor Flow, iOS messaging, Google Cloud, etc. They addressed technical challenges, including backend integrations, performance optimization, and cross-platform compatibility across multiple platforms while maintaining code quality and scalability.

Navigation Pathways Design

The existent UI was complicated and hard to navigate. It lacked simplicity and intuitiveness and created confusion. Our developers identified the pain points and designed clear navigation paths, intuitive icons, and logical layout structures to streamline UX. They worked on the visual elements and graphic quality and placed them in the right positions to garner user attention.

Live Video Streaming

This feature allowed users to participate in live workout sessions, classes, and events led by certified fitness instructors and experts in real time. To integrate the feature, our developers set up robust servers and streaming protocols to handle live streaming with minimal latency and buffering. They designed the system to accommodate a growing user base without compromising performance and quality.

UX Enhancement

Rosita's UI was less accessible and user-friendly for its audience. Our team designed an intuitive navigation structure, modified the UI layout, implemented features to enable personalized fitness advice, localization, reminders, and progress tracking, and presented content in a well-aligned manner. These strategies spiked user engagement and helped them use the app effortlessly.

The Impact

  • Rosita addressed the diverse needs and preferences of its users, helping them achieve their fitness goals. It empowered individuals to lead healthier lifestyles and improved their fitness & energy levels and overall well-being. Users have lost weight, gained muscle mass, and grew more confident about their appearance.
32%+

Hike in User Engagement

50K+

Visitors on the Platform

28%

Growth in Revenues

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App Screen
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